10 Lessons From 100 Million Views on Twitter
that got me 51K followers
In the last year, I gained over 102 million views on Twitter (X).
In this newsletter, I’m going to give you the 10 best lessons I learned that helped me gain 51K Twitter followers and become a full-time creator so you can do the same but faster than me.
1. Master The Hook Tweet
I have written lots of Twitter threads with more than a million views (and two that got 14M views each). The thing that made them work was the hook tweet.
Every viral thread starts with a strong first tweet. It needs 5 parts:
Hook: grab attention fast.
Topic: make it popular and relevant.
Relevance: show why it matters to the reader.
Setup: tell them what they’ll get if they keep reading.
Visual: make them stop scrolling.
Make it high perceived value, low effort to consume.
That’s what makes people click.
2. Fail And Learn In Public
Most people think that you need to be an expert to create content.
You don’t.
You just need to be willing to learn (and fail) in public.
I call this Public Mastery.
You pick a goal, pursue it publicly, and share everything you learn.
You don’t need to be an expert to helps others.
You just need to be a few steps ahead.
You learn from those above you.
You grow with those beside you.
You teach those behind you.
That’s how you build skills, trust, and an audience at the same time.
3. Don’t ‘Niche Down’ (The Nicheless Niche)
You don’t need to “niche down.”
You just need to help a specific person achieve a specific outcome.
That’s your real ‘niche’.
It’s not one narrow topic.
It’s a transformation.
You can talk about whatever you want as long as you show how it helps your audience reach that goal.
People don’t care about your content topics.
They care about their goals.
So show how your interests help them achieve their goals and they’ll be interested.
Make your interests interesting to others.
4. Followers ≠ Income
I made over $10K just from writing tweets:
But while this is nice, it’s not enough to live off.
You need offers.
I use something I call the Offer Pyramid.
It’s basically your offer stack, here are the most common offers:
Tripwire: cheap starter products (ebook, template).
Courses: trainings that help them do it themselves.
Done-With-You: help them in groups or 1:1.
Done-For-You: do the work for them.
Each layer delivers the same transformation —
just with more speed, support, or done-for-you help.
5. Create Like a Scientist
The best creators treat content like experiments.
The process is simple (but powerful):
Research what works.
Make a hypothesis.
Post and test.
Get results.
Analyze what works.
Double down on winners.
If you repeat this weekly, you’ll improve every week.
In week 1, you’ll have 1 good tweet.
In week 2, you’ll have 3 good tweets.
In week 3, you’ll have 7 good tweets.
The more you post, the more data you have.
And the more data you have, the better your future content will be.
Start treating your content (and offers) like experiments.
Become a Scientific Solopreneur.
6. Compress Information
“The total information we can handle consciously is about 120–126 bits per second.”
— Mihaly Csikszentmihalyi
Your audience’s attention is limited.
They pay attention to your content.
So your content needs to give them a high return on attention (ROA).
You do this by compressing information to save them time.
It’s like you’d zip a file on your computer. It save time and space.
You deliver more information in less time, and this makes it more valuable.
In the extra time, you can deliver extra value.
Start compressing information.
7. Use Aesthetic Writing
Aesthetic Writing is optimizing your writing formatting for readability.
It matters (especially at the start).
It’s like video editing.
It helps you to hold attention.
It improves the rhythm, flow, and readability of your writing.
Use:
Simplicity to make it stick.
Stairways to guide the eye.
White space to make it readable.
Symmetry to make it visually satisfying.
Varying sentence length to hold attention.
Start writing aesthetically (check out Aesthetic Writing for more).
8. Automate With Hypefury
Hypefury is a content scheduler that saves me hours every week.
I use it to:
Schedule tweets and threads.
Auto-retweet and un-retweet.
Plug my newsletter below viral posts automatically.
It keeps my timeline clean and my systems running so I can focus on creating.
If I could only use one tool for content creation, it would be Hypefury.
9. Keep Your Funnel Simple
You don’t need complex funnels.
Just this:
Content → Newsletter → Offers.
That’s it.
I plug my lead magnets with Hypefury below my tweets.
Then I send valuable newsletters with offers to my email list.
It’s nice and simple.
You don’t need a complex 8-step funnel.
You just need quality content, quality newsletters, and quality offers.
Don’t overcomplicate your funnel.
Keep it simple.
10. Focus On The First Principles Of Growth
Growth is a system:
Tweets or comments → profile clicks → optimized profile → followers.
If you’re not growing, you’re ‘leaking’ traffic somewhere.
If your tweets are good, you get lots of profile clicks.
If your profile is optimized, you get lots of followers.
At the start, you should focus on comments.
It’s the best way to get seen and build momentum.
I explain my entire engagement, content, and growth system in the X Growth System.
It explains the exact strategies I used to gain +51K Twitter followers and +102M views (price increases soon because it’ll get a massive update).
You can figure it out for yourself if you prefer to, but the X Growth System can save you months so if you prefer to save time then it might be worth checking out.
In short:
Master The Hook Tweet
Fail And Learn In Public
Don’t ‘Niche Down’
Followers ≠ Money
Create Like a Scientist
Compress Information
Use Aesthetic Writing
Automate With Hypefury
Keep Your Funnel Simple
Focus On The First-Principles Of Growth
If you apply these 10 lessons, you’ll grow much faster on Twitter.
Hope this was helpful, let me know if you learned something new or if something was unclear that I can help with.
Talk soon,
Stijn
How I Can Help You
1. X Growth System: How I grew from 0 to 55K 𝕏 followers, +100M organic views in a year, and built a 6-fig creator business without sales calls, ads, and cold outreach.
2. Aesthetic Writing: Learn the best writing strategies I used to gain 70M organic impressions and 18,100 followers in only 90 days.
3. All Resources: Click here to see all my workshops, courses, and other resources (discounts ending soon).
4. Work with me 1-1. DM me ‘AC’ (or reply via email) if you want my help to build a 6-fig Asset Creator business with +50K followers and +100M organic views per year. The Asset Creator model only requires 2-4 hours per day and we focus only on content, emails, and digital assets (no cold outreach, sales calls, or sleazy tactics).
5. Free eBooks. Get my Writing and Twitter Simplified eBooks for free by subscribing to my free newsletter (you also get a bonus worksheet that will help you to build a unique personal brand on social media). If you’re already a subscriber and haven’t received these yet, reply ‘ebooks’ to this email and I’ll send them to you:
I had a website before and I would get millions of views. Those were the days!
Aesthetic writing sounds pretentious but he's right, nobody's reading walls of text anymore when their attention span is cooked.